Rule of Three is a storytelling inspired apparel brand. That means that behind each designed garment there is a meaning, an anecdote which belongs to the ongoing fictional story.

The name "Rule of Three" is taken from the writing principle that is used for structuring stories (three brothers, three spirits, three musketeers, etc).

Influenced by classic and modern works of literature, paintings and concept art, Rule of Three is intended for the patient and curios user.

We are based in Denmark, with production in United States.